Destiny’s Child and Justin Timberlake Un-Retire
by Suzie Conway (Communications), published January 16th 2013
Does it count as nostalgia when returning music groups have only been gone for eight years? Judging by the collective internet freakout, apparently yes. Both Destiny’s Child and Justin Timberlake returned in a big way by dropping new singles for the beginning of 2013.
For Beyoncé and Co., they are making their return just before B’s Super Bowl half-time performance. Likely in anticipation of the biggest television night of the year, Michelle and Kelly helped out to release “Nuclear,” a loungey and smokey single that marks a significant departure for the color-coordinated independent women. Though I revel in occasionally falling into a black hole of Destiny’s Child’s pop music gold, for a song called “Nuclear,” it’s far from explosive. But no matter, because Beyoncé is rich and famous enough to try (and albeit, fail) to trademark her daughter’s name, so not even a sedate single can hold these fine ladies back.
Timberlake, on the other hand, is using all of the weapons in his Top 40 pop/R&B arsenal to launch himself back into the spotlight. A countdown tease to the single, a takeover of the front page of MySpace (the site of which he is co-owner), and an appearance from Mr. Beyoncé himself, Jay-Z, all led up to the impressive and catchy “Suit & Tie.” This is just the first single off of Timberlake’s proposed new album, and if it’s anything like 2006’s FutureSex/LoveSounds, he’ll surely milk it for all the singles it’s worth.
So party like it’s the mid-2000s, break out your awkward middle school dance moves and Borat impressions (on second thought, don’t), and ring in 2013 with the familiar sounds of your former pop idols. Because they just don’t make them like they used to.